The Retention Marketing Specialist will be a key member of Verb's Marketing Team that will oversee the strategy and execution across Verb’s retention initiatives. We're looking for someone who is excited and hungry (literally and figuratively) to drive customer lifetime revenue to support Verb’s sustainable, long-term growth.

Who We Are:

We are a company founded by, and made up of, real people who believe in the power of great energy. While the verbs that make up our lives are always changing, our energy is what powers us through them. Far too often, we feel burnt out and end up reaching for sugar- or chemical-laden solutions that leave us feeling jittery and crashing after a few hours.

After spending $7 (and 20 minutes) on a coffee and a snack, we knew there had to be a better way.

The Verb Bar is a better for you, plant-powered, caffeinated energy bar that tastes too good to be true 🌻.

It’s the energy product we always wanted. We are on a mission to make great energy, accessible every day. We make delicious energy products that we sell via text message and online (www.verbenergy.co). Now, we're looking to work with fantastic people like you to change the way people get their energy and to bring more humanity to how companies interact with people.

Our Values:

The Verb team's values are the foundational motivations to our culture and we aspire to embody four core values in our daily work:

⚡️ Bring your energy.

📈 Pursue growth through improvement.

🤝 Communicate directly with compassion.

🌻 Build a lasting brand together.

You’re energized by...

• Building out strong retention programs to drive maximum revenue and growth
• Making data-driven decisions to measure and continually improve our SMS & email programs
• Working cross-functionally to solve problems and maximize the impact of retention initiatives
• Being a part of a fast-growing start-up & team, wearing a lot of hats and creative problem solving

We’re energized by your:

• Deep enthusiasm for Verb's mission, products, and vision.
• 2+ years of retention marketing experience, inclusive of email & SMS.
• Experience in owning end-to-end email & SMS campaign strategy and calendar that ladder up to OKRs. Strong experience with Klavyio or another similar platform.
• Experience devising segmentation strategies to maximize returns on email & SMS.
• Ability to work cross-functionally with data, engineering, digital product, creative & copy to drive successful campaigns, with continual testing, learning & optimization.
• Creative-minded with compelling and concise writing ability.
• Experience building, communicating, prioritizing and executing against overarching marketing strategy.
• Embodiment of "test and learn" and growth mentalities: Deep understanding of data & analytics, with deep familiarity into platforms like Looker and Google Analytics. Strong in excel. Uses data to create actionable insights.
• Ability to thrive in a growth-stage environment and ability to see long-term opportunities, plan for them, and build a strategy to execute on them.

Why You Should Join Us:

Benefits & Perks

• High-energy (pun intended) and tight-knit workplace environment
• Competitive compensation package with stock options at a rapidly growing startup
• Unlimited Verb Bars and Verb swag
• Free access to thousands of gyms & workout classes across the country
• Medical, Vision, and Dental Insurance
• Life Insurance, Short-Term and Long-Term Disability
• Employee Assistance Program
• Pet insurance
• Employee Discount Program
• Prescription Drug Discount Program
• 401k contribution with match
• Hybrid/ Remote Options
• Flexible Fridays, Flexible Vacation, and Paid Sick Time
• This position offers a salary range of $90,000-$98,000

COVID-19 Vaccine Information:

Verb Energy complies with the federal contractor COVID-19 vaccination mandate, which requires all employees to be fully vaccinated against COVID-19, excluding those with documented and approved medical or religious accommodations. Prior to starting with Verb, hired employees will be required to:

• Be fully vaccinated against COVID-19 & show proof of vaccination;
• Be at least partially vaccinated against COVID-19 and in the process of getting fully vaccinated & show proof of first vaccination; or
• Have applied for and received a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.

We are passionate about building a team that reflects the diversity of our community and value a workplace environment where our differences are celebrated. Women, people of color, LGBTQ+ and any members of misrepresented communities are strongly encouraged to apply. Thank you for taking the time to submit your application -- we can’t wait to feel the energy!