Talking points

1. Setting up the data and having it in place
2. Segmenting your data for effective execution
3. Defining trigger points and messaging for various segments

Who should attend

• ✅ Founders of early-stage companies
• ✅ Email marketers, Lifecycle marketers, CRM managers, Marketing managers, etc
• ✅ Anybody interested in learning how to set up the right email automation strategy
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About the speaker

Naomi West: Naomi is an Email Marketer with over six years of experience working in the B2B SaaS space, including roles at Braze, Later, and Bill.com. She additionally consults with small and medium-sized businesses to implement best practices, personalize their email programs, and drive engagement. She is passionate about leveraging automations to scale relationship building and has created emailcharacters.com, a chrome extension that previews subject line length to determine if it will cut on on various devices.

Natalie Jackson: Natalie is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has 10+ years of experience in B2B marketing, demand generation, email strategy, and digital. Natalie has spoken for MarketingProfs, Really Good Emails, Digital Summits, CRMUG Summit, DynamicsCon, and dozens of email webinars.

Jen Capstraw: Jen is a speaker, consultant, trainer, and #emailgeek who sent her first email campaign in 2002. Jen serves as president and co-founder of Women of Email, a nonprofit org with 6,500+ members in more than 65 countries, aimed at promoting leadership and cultivating professional growth among women in the email industry. Jen is also the co-creator and co-host of the acclaimed Humans of Email podcast.

Please note

• 👉🏻 The chat will happen on Youtube and Linkedin & can be viewed from anywhere (The chat recording will be available on our youtube channel)
• 👉🏻 You will receive the link to join the chat on your registered email id.
• 👉🏻 In case you are unable to register, please reach out to us at mansi@mailmodo.com.