Why Email is Still the Best Choice for Marketers to Reach Shoppers Today

Email marketing is still the reigning, defending, undisputed champion of marketing tools

David C. Wyld
Better Marketing
Published in
13 min readJul 12, 2022

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Recent research has shown that despite all the attention being given to online advertising and social media influencers, online retailers looking to connect with consumers would be well advised to focus more on email advertising for superior results.

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David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.