Use your creativity to bring in traffic!
Confetti is looking for a highly-motivated individual with an entrepreneurial spirit! If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.
As a Lifecycle Marketer you'll be responsible for landing (attracting and converting) + expanding (retention + LTV expansion) our customer base through multi-channel strategies including email, automation and referral.
This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company!
We Are
Transparent - While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.
Feedback Driven - We are strong believers in constantly sourcing and providing feedback on all fronts. The only way for us to improve ourselves, our products, our service and our processes is by accepting and acting on the feedback we receive.
Inclusive Diverse & Authentic - No need to be extra formal. Come as you are!
You Have
4-5 years of experience as a Lifecycle, Customer or Email marketing manager (Email, SMS, loyalty programs, chat, etc.) and fluency in ABM strategies.MUST
Marketing automation experience (HubSpot). You know what you want, you know how to get it done or you’ll fearlessly find out (email templates, workflows, automation, data, integrations, you name it)
Previous experience with platforms and marketplaces. PLUS
Solid understanding of demand and revenue generation strategies and processes, buyer’s journey and sales cycle, ICP and strong familiarity with KPIs like CAC, LTV, AOV, etc.
A super power: your ability to delight users and create successful marketing programs that keep them coming back for more!
Exceptional written content and oral communication skills. Excellent problem-solving skills, ability to proactively multi-task, and the ability to prioritize with precise attention to detail.
Professional or personal knowledge of the events industry.PLUS
You'll Be
Designing and executing multi-channel (Email, SMS, Chat, etc.) campaigns. Your goal?Nurture, onboard, and engage our prospects, turn them into customers and, after that, increase their LTV (aka bookings per month per company).
Setting up effective promotional, transactional, lifecycle, and triggered multi-channel campaigns that drive growth, retention, and winback.
Developing referral and rewards programs from the ground up that are deployed utilizing marketing automation. Previous experience developing and launching internal rewards (Confetti Credits) programs.PLUS
Establishing efficient AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance.
Building Confetti’s customer lifecycle stages and create strategic nurture programs for each stage of the journey.
Optimizing copy and work with Designers to develop email/SMS/chat content that highlights our new experiences, collections, and feature releases.
Building out automated flows and QA their logic. Experience utilizing HubSpot or other marketing automation platforms.PLUS
Partnering with customer success and account managers to leverage customer interaction touch points and infuse personal, one-to-one programs.
Reporting on KPIs, revenue and bookings generated, analyze campaign performance and suggest improvements
Why You Should Join Confetti
Respect
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
Innovation
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
Empathy
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
Impact
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
Honesty
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them. We know that people cannot and should not be responsible for understanding each one of us individually, so we do our best to communicate our own complex internal workings as transparently as possible.
Balance
To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
Growth
We challenge ourselves to be open minded, level-headed, and flexible.
Fun
We insert fun into every place and situation we can!
In Fun We Trust
We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.
Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.
