At Density, we build the infrastructure necessary to measure how people use space. The result of distributing this platform is lower emissions, less waste, better access, safer buildings, and better designed cities. It is a long term pursuit and one we could use your help achieving.

 

As the Email Marketing & Automation Manager, you will be responsible for owning email communication streams that are personalized, relevant, and nurture customers through the funnel into sales-readiness.  The ideal candidate is strong enough to handle a bit of ambiguity, comfortable working cross-functionally to understand the business needs, and ready to accelerate business impact through smart and engaging email marketing campaigns. 

In this role you will:

• Manage email deliverability, data hygiene, opt-in marketing email database, and enforce compliance with global opt-in laws and regulations
• Develop database growth and lead nurture strategies: coordinate design and copy development, own coding and UAT of email communications to guide customers through the funnel
• Own and maintain an email calendar of all campaigns, from current customer engagement to new lead nurture programs
• Partner closely with Demand Generation, Product Marketing, Content, and Sales teams to develop journeys across integrated campaigns 
• Work closely with marketing operations to build and maintain lifecycle programs (including, but not limited to welcome series, behavioral triggers, engagement program, etc.) that perform optimally and efficiently 
• Generate content ideas and A/B test strategies for list growth, customer engagement, and increased funnel conversions

The ideal candidate will have:

• 5+ years of experience in a Marketing Automation/Marketing Ops role or similar position
• Marketing ops experience using Salesforce & Marketo; Marketo Certification a plus 
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Understanding of B2B marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion 
• Exceptional organizational and project management skills with a strong ability to prioritize and execute on multiple work streams