Social Media & Marketing Content Creator
Toronto, Canada +1 · Remote
Junior · Full time
Posted 2 years ago
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We are looking for an energetic, self-motivated, and savvy social media and marketing content creator to join our team. 

This team-member will be responsible for creating content for and managing the company social media channels as well as the channels we manage for our clients: a wide array of boutique fitness and yoga studios. The ideal candidate will have a key role in envisioning, creating and implementing content marketing campaigns to build engaged social media platforms, primarily on Instagram. Creative strategy, passion for building community & a deep understanding of social analytics are key.

Ideally, this person is also a keen strategist, as the goal is to support our clients and find a balance between fresh, engaging content and promoting their marketing calendars. 

Whilst the bulk of the role will be for social media, the role will also require creating content and marketing material for other uses and platforms, including but not limited to posters, e-mail assets and ad assets.

In addition to creating content, it’s important that you feel comfortable writing copy for captions, ads and e-mails. If you enjoy getting creative with tone, this job is for you—you’ll have the opportunity to showcase the voice and style of various brands from cycling to Pilates to yoga.

This is a full-time, remote position. We do have a preference for East Coast or adjacent time zone to collaborate with the rest of the team in real-time, but we’ll be flexible for the right person.

 

Position Overview:

Qualifications:

  • Strong understanding and in-depth knowledge of all major social platforms: Facebook, Instagram, Twitter, LinkedIn, etc.

  • Creator of audience-specific, compelling, engaging, beautiful social media content

  • Experience writing easily accessible and digestible bespoke content for fitness, wellness and/or health-related contexts

  • Brings analytical skills and can translate metrics and insights into actionable and measurable results

  • Strong and transparent communication partner who knows how to work with a diverse team of stakeholders

  • Independent and self-motivated individual who can strategize and execute without much guidance in a fast-paced startup environment

  • Super-passionate about health, wellness, lifestyle, and healthcare

  • A strong understanding of SEO best practices and how they relate to content strategy is a bonus

Roles and Responsibilities:

  • Responsible for producing content for Telomere and all media channels, including visuals for our e-mail marketing, website, social media, blog, email campaigns, etc.

  • Curate, contextualize, and repurpose relevant content from one platform over to another as a way to diversify our content offering

  • Continually develop new ideas, strategies/campaigns to inform, educate, entertain, and engage with our community 

  • Manage and create content for client accounts

  • Have ideas and create engaging, fresh content - demonstrating a proactive approach at all times

  • Feel comfortable demonstrating ROI of campaigns and initiatives to show how they are impacting the key metrics, be able to understand what works and what doesn’t

 

Telomere Consulting
Growth marketing for your fitness business.
Size:  1-10 employees
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