Mina Foundation is looking for a strong Digital Marketing Manager to oversee the strategy, execution and performance of cross-platform campaigns to achieve marketing and business goals. As part of this, this person will also own and maintain the protocol website, working with a web development team. The Digital Marketing Manager will be working collaboratively with communications, content, design and community teams and will also support product marketing initiatives from a digital perspective.
PRIMARY JOB RESPONSIBILITIES:
- Work with internal stakeholders to develop growth marketing strategies, building tactics and playbooks to efficiently scale multiple channels
- Develop and manage a variety of digital advertising campaigns, including search, video and social media advertising, complementing SEO/SEM efforts
- Support product marketing launches and events by coming up with cross-channel digital marketing campaigns to achieve marketing and business goals
- Manage and update the protocol website in collaboration with a web development team
- Maintain and optimize the customer relationship management (CRM) database and own relevant email efforts, such as newsletter and drip campaigns
- Set up and execute A/B and multi-variant testing across different channels
- Track the success of digital marketing initiatives with analytics and reporting
- Partner with Content and Design to ensure the appropriate messaging and branding are incorporated
- Serve as the main cross-functional stakeholder for digital marketing channels, sharing learnings and opportunities internally
- Identify and evaluate emerging channels and platforms to further expand on digital marketing efforts
QUALIFICATIONS, EXPERIENCE PROFILE, AND SKILLS:
- 4+ years of digital marketing experience, preferably in B2D (Business to Developer) or B2C
- Bachelor's degree or equivalent practical experience
- Hands-on experience with paid search and social media advertising on major platforms such as Twitter, Google, Youtube, Instagram, etc.
- Familiar with managing CRM database and email marketing, specifically through Hubspot
- Broad knowledge and a developed point of view of the potential suite of tools in a modern marketing stack
- Experience with analytics tools and best practices, such as through Google Analytics, GTM, etc.
- Experience managing external agency relationships to stay on-budget and on time.
- Able to adapt quickly and remain flexible in a fast-paced environment
- You are a self-starter who isn’t afraid to think outside the box and suggest creative ways to achieve goals
- Highly collaborative, team-oriented, and able to work effectively in a remote setting
- Interested in blockchain technology, crypto and Web3
Mina Foundation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or veteran or disability status. Mina Foundation is committed to building a diverse, inclusive company. People of color, LGBTQ individuals, women, and people with disabilities are strongly encouraged to apply.
