Hey folks - we're hiring for the Content & Community Marketer role at Keyhole.
Name of the role: Content & Community Marketer(80% - content creation & distribution, 20% - community management)
Years of experience: 2-3 years of experience working with B2B SaaS companies
Current team composition: 1 person marketing team (Rohit), working with the external agencies & freelance consultants
Location: Remote - Global (3-4 hours of overlap with EST timezone required to collaborate with the team)
What do you envision the role will do in the first year?
- Develop and execute a content marketing strategy that helps the marketing & sales team generate a pipeline
- Create content in various formats, such as newsletters, customer case studies, webinar decks, email nurture sequences, etc. to help convert qualified leads into sales opportunities
- Repurpose content into eBooks, infographics, and other formats
- Build and keep engaged an active community of social media marketers
- Distribute new & existing content through relevant channels, such as online communities and social media
What will the role be measured on?
- User engagement (e.g. no. of downloads, email click rate, community engagement, etc.)
- No. of meetings booked from the qualified leads
Compensation Range: around $35k - $50k USD per year (depending on the location)
Note:
This role is
NOT
focused on the TOFU metrics (like traffic & leads), but on the MOFU metrics (like MQL to SQL conv. rate). So, apply only if you've worked on the MOFU activities such as email nurture sequences, customer case studies, etc.