Jobs to be done:

• Define and continually iterate strategy to drive customer revenue and growth.
• Identify opportunities for new cross-platform subscriber acquisition methods, including on-site messaging, SMS, in-stadium messaging, etc.
• Deepen user engagement (and value) across both products (email, push), optimizing key metrics like CTR and churn across products.
• Manage the full post-acquisition player user flow, focusing on deepening engagement and driving revenue.
• Oversee a testing roadmap to drive growth across both products (email, push), including partnering with the Data & Insights team to design and implement testing frameworks.
• Manage overall email and messaging health and protect brand equity.
• Own all email- and push-related reporting and insights, from establishing clear methods for KPI reporting and surfacing actionable insights.