The Email Marketing Specialist is responsible for developing and executing the emails for our triggered and transactional campaigns. We’re looking for a strong marketing background with experience in high volume sending. Knowledge of email execution/technology is secondary to the creative, offer driven focus we require. 

Duties and responsibilities

• Manage all aspects of our triggered and transactional email program: including but not limited to abandon cart, abandon browse, welcome series, birthday, order confirmation, shipping confirmation, and more
• Develop, manage and create a strong testing strategy for continuous improvement of all triggered/transactional campaigns
• Develop, manage and create re-engagement series for optimum conversion of unengaged buyers and subscribers
• Collaborate with copy and design teams on creative execution of offers
• Responsible for analyzing email metrics to improve conversion and plan future strategies
• Manage and execute the testing process through our email service provider
• Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM and GDPR compliance and applying that to direct marketing efforts
• Contributes to the success of the team by assisting in other duties defined by management

Qualifications

• Bachelor’s Degreepreferred
• At least 2 years of Email Marketing and/or Direct Marketing experience preferred
• Demonstrated analytical analysis of results and strategic planning
• Experience working with an email service provider platform required
• Must be detail-oriented
• Positive attitude, self-motivated, creative individual
• Expert written and verbal communication skills
• Excellent time-management skills and ability to shift gears in a fast-paced environment are a must
• Proficiency in Microsoft Office Required