Marketing Associate
New York City, NY +2 · Remote
Junior +1 · Full time
Posted 2 years ago
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At dYdX, you will have an opportunity to build state-of-the-art decentralized technology that will redefine global financial markets. By joining us at this early stage you will make fundamental decisions that will shape the course of dYdX.

ABOUT dYdX

  • We’ve built the world’s leading decentralized exchange for advanced trading of crypto assets
  • dYdX is founded by an ex-Coinbase, ex-Uber engineer, with a Princeton CS background. Our team has previous experience at Google, Bloomberg, Amazon, Facebook, Lyft, NerdWallet and other top companies
  • We're a world-class team with top backers and advisors, including Andreessen Horowitz, Polychain Capital, Three Arrows Capital, DeFiance Capital, Brian Armstrong, Fred Ehrsam, Naval Ravikant, Elad Gil and more

RESPONSIBILITIES:

  • You will work cross-functionally to optimize growth marketing strategies and processes focusing on dYdX community growth and engagement. You will own, iterate, and prioritize strategies, including:
  • Drive marketing strategy and execution, including targeting, segmentation, product positioning, value propositions, creative messaging, channels (organic, affiliates, paid, partnerships), and budgets
  • Draft marketing collateral including blogposts and tweetstorm
  • Own the content management system and distribution process, and collaborate with a network of content contributors
  • Manage external communications through various channels such as Discord, Mailchimp, Twitter, LinkedIn, Youtube, and Telegram
  • Develop and maintain relationships with leading media outlets
  • Generate, filter, and pursue leads and respond to inbound opportunities

REQUIREMENTS:

  • 2-5 years experience working in a growth marketing and/or community-facing role
  • Deep desire to work with and help users of dYdX
  • Knowledge of dYdX product and the cryptocurrency ecosystem
  • Exceptional written and verbal communication skills
  • Ability to develop and ship a consistent pace of multi-channel content, and the ability to manage the content distribution infrastructure as needed
  • Execution-oriented and self-driven
  • Project management, time management, and ability to multitask
dYdX
dYdX is a leading decentralized exchange offering Perpetual, Margin, & Spot trading, as well as borrow / lend pools on Ethereum.
Size:  11-50 employees
Funding Level:  Mid-stage Startup
Total Amount Raised:  $87.0 M
Year Founded:  2017
Investors
Elad Gil
Bain Capital Ventures
Andreessen Horowitz
Polychain
Craft Ventures
Scott Belsky
Brian Armstrong
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